Thursday 3 March 2016

Mobile Games : Quantum Leap Mobility

What are Mobile Games ?

A mobile game is a video game played on a feature phone, smartphone, smartwatch, PDA, tablet computer, portable media player or calculator.

The first game on a mobile phone was a Tetris game on the Hagenuk MT-2000 device from 1994.

Three years later Nokia launched the very successful Snake, starting in December 1997. Snake and its variants, that was preinstalled in all mobile devices manufactured by Nokia, has since become one of the most-played video games and is found on more than 350 million devices worldwide. A variant of the Snake game for the Nokia 6110, using the infrared port, was also the first two-player game for mobile phones.

Now, mobile games are usually downloaded at app stores as well as via the mobile operator's network, but in some cases are also embedded in the handheld devices by the OEM or by the mobile operator when purchased, via infrared connection, Bluetooth, memory card or side loaded onto the handset with a cable.

The first downloadable content was introduced already in 2000. Many new WAP-enabled phones allowed new games to be downloaded. However, mobile games distributed by mobile operators remained a marginal form of gaming until the Apple App Store was launched in 2008. App Store, that was the first store operated directly by the mobile platform holder, significantly changed the consumer behaviour and quickly broadened the markets for mobile games, as almost every smartphone owner started to download mobile content.

Mobile games are played using the technology present on the device itself or over the mobile cloud.



Quantum Leap Mobility

Thursday 4 February 2016

Mobile app is a computer program designed to run on Mobile Devices | Quantum leap mobility

A Mobile app is a computer program designed to run on mobile devices such as smartphones and tablet computers.

Mobile app Devices are sold with several apps bundled as pre-installed software, such as web browsers, email client, calendar , mapping program, etc.  Some apps can be removed by an ordinary un-install process, some are default used by the device.Where the software does not allow this, some devices can be rooted to eliminated the undesired apps.


Mobile Native apps stand in contrast to software applications that run on desktop computers, and to web applications which run in mobile web browser rather than directly on the mobile device.

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Mobile Application Development

Tuesday 2 February 2016

Why Your Business Needs Mobile Applications | Quantum Leap Mobility


These things are very important when you are developing a Mobile Application for your Business


Be Visible to Customers at all times 
Create a Direct Marketing channel
Provide Value to Your Customers
Build Brand and Recognition
Improve Customer Engagement
Stand out From the Competition
Cultivate Customer Loyalty

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Quantum Leap Mobility - Mobile Application Development


Thursday 28 January 2016

Types of Mobile Apps - Quantum Leap Mobility

Native Apps :
Native apps live on the device and are accessed through icons on the device home screen. Native apps are installed through an application store (such as Google Play or Apple’s App Store). 

Mobile Web Apps :
Web apps are not real applications , they are run by a browser and typically written in HTML5. Users first access them as they would access any web page: they navigate to a special URL and then have the option of “installing” them on their home screen by creating a bookmark to that page.

Hybrid Apps :
Hybrid apps are part native apps, part web apps. (Because of that, many people incorrectly call them “web apps”). Like native apps, they live in an app store and can take advantage of the many device features available. Like web apps, they rely on HTML being rendered in a browser, with the caveat that the browser is embedded within the app.


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Quantum Leap mobility


Wednesday 27 January 2016

Definition of Mobile App | Mobile Application Development | Quantum Leap Mobility

A mobile app is a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.

Mobile apps are designed with consideration for the demands and constraints of the devices and also to take advantage of any specialised capabilities they have. A gaming app, for example, might take advantage of the iPhone's accelerometer.

Mobile apps are sometimes categorised according to whether they are web-based or native apps, which are created specifically for a given platform. A third category, hybrid apps, combines elements of both native and Web apps. As the technologies mature, it's expected that mobile application development efforts will focus on the creation of browser-based, device-agnostic Web applications .

Source : http://whatis.techtarget.com/definition/mobile-app

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Tuesday 26 January 2016

Competitor Analysis and Strategic Management in point of Mobile Marketing Analysis and Management - Quantum Leap Mobility

Competitor Analysis and Strategic Management in point of Mobile Marketing Analysis and Management


Competitor analysis in Marketing and Strategic management is an assessment of the strengths and weakness of current and potential competitors, This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

First step of doing this is first identify your current competitors.
What products or services they are selling.
How much market share they have ?
What were their past strategies ?
Are they using the same strategy ?
How aggressive are they on the advertising front.
How competitive are they ?
Are their strength and weakness are same as yours ?
How big of a threat are they to you.
How do their strategies effect your business .


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Sunday 24 January 2016

Mobile App Testing : Quantum Leap mobility

Mobile app testing is time consuming and expensive, yet critical to ensuring your consumers have a positive experience when they use your mobile applications.
Mobile application testing presents unique challenges. There are tradeoffs that you need to consider and choices that you need to make regarding the mix of different techniques and methods that will be used in mobile app testing.
Each testing method you consider will have pros and cons associated with it, and you will likely find that there is not a single testing method that is completely satisfying. Rather, you will need to consider a testing strategy that combines different testing options that as a whole, provide the best overall testing result, balancing the tradeoffs between cost, quality, and time-to-market.

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